For building materials companies

Get specified. Win more trade enquiries.

Architects, specifiers, contractors and merchants look at your products online before they pick up the phone. They want specs, certificates, installation details and proof from real projects. We help you get found, make your product easy to specify, and build trust.

How we help you get being specified and winning more trade enquiries

1

Be found when it counts

We make sure you show up when specifiers and contractors search for your material, or ask ChatGPT what to use.

AI and SEO
2

Make you easy to specify

Spec sheets, certificates, downloads and project pages in one clear place, so choosing your product is simple.

Website building
3

Build trust with the trade

Project and technical stories that build trust with architects, contractors and merchants.

Personal branding on LinkedIn

Does this sound like you?

  • Your product pages have no specs, certificates or downloads
  • You have no project pages for specifiers to look at
  • People searching for your product cannot find you
  • Your site looks the same as it did five years ago

What your customers ask AI and type into Google

"[material] supplier [region]""[product] specification UK""[material] vs [alternative material]""[product] technical data sheet"

Straight answers

How do building product makers get specified more?

Make it easy to choose you. Give each product a page with specs, certificates and downloads, and show projects where it was used. Specifiers also want proof, so publish case projects and technical guides.

Do AI tools recommend building products?

People now ask AI tools which material or supplier to use. They tend to name suppliers whose sites explain the product clearly and are backed by trusted mentions. We check what AI says about you and fix the gaps.

How we help

Take one service, or take them all as a package.

LinkedIn Personal Brand

We run LinkedIn for the owner or founder. We plan, write, post and reach out for you, so customers see a business they can trust.

Find out more →

AI Search Optimisation (AI SEO)

We help your business show up when people ask ChatGPT, Gemini or Perplexity who to use. This is called AI search optimisation, or AI SEO.

Find out more →

SEO

We help your business show up on the first page of Google for the products and services you sell, not just your company name.

Find out more →

Website Design & Redesign

We design and rebuild websites that load fast, are easy to understand and turn visitors into enquiries.

Find out more →

Paid Advertising

We run Google and Meta ads and measure cost per real lead, not just clicks, so you know what each enquiry costs.

Find out more →

See how we help building materials companies

Service SEO (Google search) Rank on the first page of Google for what you sell. Read more → Service Website design and redesign Websites that turn visitors into enquiries. Read more → Service AI search optimisation (AI SEO) Get named when people ask ChatGPT, Claude and Perplexity who to use. Read more → Case study Resin Bonded: its best sales month ever What changed in the first month of working together. Read more → Article Website Lead Capture: 15 Fixes So Your Site Stops Leaking Enquiries Website lead capture checklist: 15 fixes with templates for forms, confirmation emails, lead magnets and reply speed, so your site stops leaking enquiries. Read more → Article Why Your Manufacturing Website Isn't on Google SEO for manufacturers in plain English: why long-established UK manufacturers often rank below newer, smaller competitors on Google, and what fixes it. Read more →
A free first call

Book a free call

We'll show you where building materials companies like yours are being missed on Google and AI search, and what we'd fix first.

  • Where you show up on Google today for the words buyers use
  • What a rival's website does well that yours does not
  • The three fixes we would do first
Thirty minutes. You keep the plan, whatever you decide.
Chat with us