Resin Bonded Ltd supplies BoundWorx resin-bound surfacing materials to trade installers and DIY buyers through its online store, backed by 25 years in the resin industry. The products and reputation were established. The opportunity was to turn more of the store's demand into revenue, win visibility on AI search engines and platforms, and get more from every pound spent on Google Ads.
Resin Bonded sells professional-grade materials online: buyers browse the range, size their project, add to basket and check out, with trade accounts for repeat customers.
BoundWorx materials for driveways, patios and paths, plus base systems, adhesives, tools and kits.
Trade accounts, training and an installer network sit alongside a store open to every buyer.
Project-based orders where trust, guidance and a smooth store journey decide the basket.
A smoother path from product page to checkout, so more of the store's visitors become paying customers.
A hands-on review of how the store sells, shaping the offer and the journey so every basket is worth more.
Foundations that help AI search engines and platforms find, trust and recommend Resin Bonded.
Tighter campaigns aimed at buyers ready to purchase, lifting return on ad spend and the quality of paid traffic.
Compared with the month before Voltik started, Resin Bonded's store took its highest sales month on record.
A better store experience and a stronger offer meant customers bought more, and bought bigger, in every order.
This was the best sales month we have ever recorded, with customers coming directly from ChatGPT.
Trade and DIY buyers increasingly ask AI search engines and platforms where to buy resin-bound materials. Resin Bonded now has the foundations in place to be named in those answers.
The arc so far: a record sales month, gross sales up 104%, average order value up 158% and customers arriving directly from ChatGPT, all in the very first month. Every month from here builds on the last.
