Simple advice on AI search, SEO and LinkedIn.
Vanity Metrics vs Revenue Metrics: What to Track (Revenue per Session, Conversion Rate and More)
Vanity metrics vs revenue metrics: which numbers to track, with a revenue per session worked example, conversion rate benchmarks and a one-page dashboard template.
Do Facebook and Instagram Ads Work for High-Ticket B2B Services?
Do Facebook and Instagram ads work for high-ticket B2B services? When Meta fits, when it does not, the maths to check, a stop rule and what to do instead.
LinkedIn Commenting Strategy: The Sniper List Method That Brings in Followers and Leads
A LinkedIn commenting strategy that works: build a sniper list of 10 to 20 people, use seven comment formulas and a 20-minute daily routine.
Website Lead Capture: 15 Fixes So Your Site Stops Leaking Enquiries
Website lead capture checklist: 15 fixes with templates for forms, confirmation emails, lead magnets and reply speed, so your site stops leaking enquiries.
Does llms.txt Work? What the Evidence Says (and What We Do Instead)
Does llms.txt work? We read the studies and crawler docs. See who actually fetches the file, our honest verdict and the work that moves AI visibility.
Marketing Audit Checklist: 40 Things a Proper Audit Must Check (Free Template)
A free marketing audit checklist with 40 scored checks across offer, website, SEO, AI visibility, LinkedIn, capture, follow-up and measurement, plus audit red flags.
Referral Marketing for Professional Services: How to Escape Feast and Famine
Referrals are the best way to win clients and the worst only way. Get the ask script, the timing rules and a plan to add a second route to your pipeline.
How to Write LinkedIn Posts That Don't Sound Like AI (A Ban List and a Method)
How to write LinkedIn posts that don't sound like AI: the tell list, a voice-note method, a scroll-past test, copy-paste prompts and a before and after rewrite.
E-E-A-T for Professional Services: Why Anonymous Articles Cost You Rankings
E-E-A-T for professional services: why articles by 'our advisors' hurt trust, plus byline, bio and schema templates and a plan to fix 20 old articles.
SEO vs AEO vs GEO: What Is the Difference and Which Do You Need?
SEO vs AEO vs GEO explained with data: where they overlap, where they split, a comparison table and a 15-minute test to decide which you need first.
How to Choose a Marketing Agency: 25 Questions to Ask Before You Sign
How to choose a marketing agency: 25 questions to ask before you sign, what good and bad answers sound like, and a scoring sheet to compare your shortlist.
LinkedIn Company Page vs Personal Profile: Which Actually Generates Leads?
LinkedIn company page vs personal profile: what three studies show, what a page is still good for, a decision table and a 30-day founder-led setup.
Why Your Beautiful Website Doesn't Rank (Search Engines and AI Only See Code)
Why is my website not ranking on Google? Search engines and AI read code, not design. Run our 15-minute site hygiene audit and fix what blocks you.
Why Isn't My Business Showing Up in ChatGPT? 7 Causes and Fixes
Why isn't your business showing up in ChatGPT? Seven real causes from site audits, a 10-minute self test and the fix for each. Free and copy-paste.
Why Your Manufacturing Website Isn't on Google
SEO for manufacturers in plain English: why long-established UK manufacturers often rank below newer, smaller competitors on Google, and what fixes it.