More of the right enquiries. Answered fast.

Where law firm enquiries come from now

Many firms still win most work through referrals, past clients and directories. That work is good, but it is hard to grow on purpose. Newer firms feel this most, because they compete with names that have been around for decades.

Clients also shop around more. They compare a few firms, check reviews and profiles, and ask AI tools for a shortlist. Buying leads from a shared lead site rarely fixes this. The same enquiry often goes to several firms at once, and the contest turns into a race on price.

Partners and fee earners on LinkedIn

Clients hire people, so the people behind your firm should be easy to find and easy to trust. A partner who posts useful, plain-English points about their area of law builds trust long before anyone calls.

A common worry: if one partner becomes the face of the firm, every enquiry asks for them while other fee earners have room. The fix is in the routing. One or two people can lead the content while the booking link shares calls across the team by practice area and diary. You keep a face people recognise, and nobody is swamped.

Content has to be careful. Posts should explain the law in general terms, never advise on a reader's own matter, and never promise results. We write from what your lawyers actually say, and they approve every word.

AI search for law firms

People now ask ChatGPT, Perplexity and Google's AI answers which solicitor to use for a problem in their area. These tools tend to name firms they can read clearly and that other trusted sites mention.

We check what the main AI tools say about your firm today, then fix the gaps: one page per practice area, clear facts about each office and team, named authors on legal guides, and matching details across directories and profiles. It is steady work over months. Nobody can promise that an AI tool will recommend you.

Enquiry routing and speed to lead

A lot of law firm marketing is lost after the enquiry arrives. Forms land in a shared inbox, calls go to voicemail, and by the time someone replies the person has spoken to another firm. We usually set this up in Nova, the platform we use for client builds, or in the system you already have. The basics:

• An instant, polite reply to every web enquiry, by email or text.
• A short form that asks for the practice area, so the enquiry goes to the right team.
• Round-robin booking, so calls are shared across fee earners with space in their diary.
• Reminders, and a simple follow-up when someone does not book.
• One place to see every enquiry and where it came from.

Immigration law firms

Immigration clients are often making a big life decision, sometimes from another country and in a second language. They shop around, compare fees and want to know who will handle their case.

For immigration firms we focus on clear pages for each visa route and service, content that answers the questions people really ask, and fast replies across email, phone and messaging. If your clients speak other languages, pages in those languages can help. Some firms also use LinkedIn to reach employers who sponsor workers. Every claim stays factual, with no promises about visa outcomes or timescales.

Data questions to ask any website or CRM vendor

Law firms hold sensitive client data, so ask where any new system keeps it before you sign. This is a list of questions to ask, not legal advice. Your own compliance team, and the rules your firm works under, decide what is acceptable.

• Where is client data stored, and can we choose the country or region?
• Who at the vendor can access client data, and in what situations?
• Will you sign a data processing agreement?
• Which other companies process the data on your behalf?
• How do we export or delete our data if we leave?
• Can website enquiries go straight into our own systems?